Direct Mail Design Secrets: From Concept to Conversion
Welcome!
A key component to a successful direct marketing campaign is the design of your mail piece. You only have a few seconds to grab your audience’s attention when they quickly sort through their mail. Learn how to capture your audience’s attention, generate response, and maximize conversion. This presentation will give you the essential design elements that will help your campaign perform well.
In this comprehensive presentation, you’ll learn about:
- Formats
- Messaging
- Graphics
- Benefits/Offer
- Call-to-Action
Watch our webinar to learn the fundamentals of crafting engaging mailers that will entice your target audience to take action. Happy viewing!
Meet Your Presenter
Keith Goodman
VP, Corporate Sales & Marketing
Keith is one of the nation’s leading Direct Mail experts, and has been presenting at major conferences for over 25 years. He programs and conducts the nationally-touring Direct Mail Crash Courses, which draw thousands of marketers in cities across the country every year.
Start with a free
Direct Mail Marketing Consultation!