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Maximize your marketing investment with our FREE Direct Mail Marketing seminar!

Learn how to launch profitable Direct Mail in one day.

Logos - Sponsored by USPS and Brought to you by Modern Postcard
Sponsored by the USPS®, Modern Postcard brings you The Direct Mail Crash Course™ to give you the information you need to succeed in today’s competitive marketplace. It is an engaging, strategy-packed event where marketers gain knowledge, tactics, and insights they can implement right away. We look forward to seeing you!

2025 Seminar Locations Coming Soon!

Keith Goodman | Modern Postcard

Meet Your Presenter

Keith Goodman
VP Corporate Sales & Marketing

With over 25 years of industry experience, Keith is one of the nation’s top experts in direct mail marketing. He has helped create successful campaigns for companies such as Ancestry, Seamless, HughesNet, FreshDirect, Amway, and other national brands to create customized, results-oriented direct mail solutions that drive new business.

Seminar Schedule

Seminar Time9:30 AM – 10:00 AM: Attendee Check-In
10:00 AM – Noon: Session I

Seminar TimeNoon – 12:30 PM: Lunch With Q&A
12:30 PM – 2:30 PM: Session II

In addition to a wealth of direct mail knowledge, you’ll walk away with $250 in FREE PRINTING just for attending!

Have questions? Call 800-406-1705

Label - Get $250 in Printing for Attending - Bubble graphic with people at seminar

What You Will Get

Gain Valuable Direct Mail Insight
  • Turn expectations into revenue with a smart business marketing plan
  • Write compelling copy that demands attention and drives a response
  • Create calls-to-action, offers, and tests to increase ROI of your campaigns
Icon - Lightbulb and Gear - Gain Valuable Direct Mail Insight
Understanding List Opportunities
  • Enrich your own customer database for money-making results
  • Target prospects most likely to buy using advanced analytics
  • Boost response by finding the ideal list from over 60,000 lists on the market
Icon - Arrow in Target - Understanding List Opportunities
Boost Delivery, Reduce Costs
  • Increase mail delivery with proper list suppression and cleaning
  • Cut costs and enhance delivery on every mailing using drop shipping
  • Track your mailers at key points with an Intelligent Mail® barcode
Icon - Direct Mail Postcard with Speed Lines - Boost Delivery, Reduce Costs
Integrate Digital and Direct Mail
  • Mix cross-channel solutions seamlessly by uniting direct mail with online media at scale
  • Utilize email, targeted online display, short codes, QR codes and more to improve ROI
  • Include data-driven VDP and PURLs in your direct mail to increase relevance and response
Icon - Mobile and Desktop Browsers - Integrate Digital and Direct mail

What People are Saying

"LEARN THE POWER OF PERSONALIZATION"

“Tons of actionable info in this seminar. Well worth attending to learn the power of personalization via database integration with the printing of marketing outreach programs.” 

Carolyn Potts | Owner, Carolyn Potts & Assoc.

"FUN AND INTERACTIVE"

“Attending the Modern Postcard event in Long Beach was fun and interactive, informative, and even proved to be a great networking opportunity! As a longtime client of Modern Postcard, this seminar reinforces their dedication to ensuring their customer is equipped with the latest marketplace insights to support business growth. This effort goes beyond being a great vendor creating lasting business relationships.” 

Emile Lewis | V.P. Marketing, Emerald Expositions

"STEMMED NEW IDEAS"

“Was such a great event put on. The information was very interesting and stemmed new ideas for me to take back to my own work. And the lunch was fantastic!”

Lindsey Baris | Membership Programs Manager, Academy of General Dentistry

"DIRECT MAIL IS EVOLVING"

“As a seasoned digital marketer, the seminar content impressed me greatly. Many of these conferences are 90% vendor advertising, 10% content, but yours was almost all content. I love how much direct mail is evolving – with IP matches and such. We will definitely be reaching out to Modern for our future needs.” 

Deb Defanti | Senior Director Marketing, Paper Culture

"CHANGED MY PERSPECTIVE"

“I really enjoyed the Crash Course! Keith did an excellent job explaining the information and guidelines for creating an effective direct mail piece. His insights on being effective with marketing materials have completely changed my perspective on how we can get our products into the hands of our customers.” 

Marjorie McCullough | President, Graphic Marking Systems